What is Social Bookmarking?

With the millions of bloggers all competing for web surfers, there is a lot of talk about how to make a blog more popular. One of the easiest ways to create traffic for your blog is to use social bookmarking.
Social bookmarking is a system for web surfers to store, organize, search, and manage bookmarks of web pages using tags.

In a social bookmarking system, web surfers save links to pages they want to keep private or share only with specified people, groups, networks, or the general public. People can see these bookmarks by category or tags, or through a search engine.

Social bookmark services organize the bookmarks with informal tags the surfer determines. This organization by tags allows the bookmarking site to show the number of users who have bookmarked them also.

Most bookmarking services provide a feed for bookmarks organized by tags. This allows subscribers to the feed are notified of new bookmarks saved and tagged by other surfers.

Some services, such as Digg, allow ratings and comments on bookmarks. Also there are browser toolbar plug ins to import and export bookmarks and email bookmarks.

Here is a list of social bookmarking web sites

Blue Dot
BookmarkSync
del.icio.us
CiteULike
Connotea
Digg
Diigo
Fark
Furl
GiveALink.org
Linkwad
Ma.gnolia
My Web
Mixx
Netvouz
Newsvine
Propeller.com
Reddit
Simpy
SiteBar
StumbleUpon

What's Viral Marketing All About?

Viral marketing is a method of advertising that encourages others to spread the message about your product - like a virus. This means more people will be exposed to your message, thereby increasing potential business.
It's a great tactic to earn revenue when promoting a product or service. The only drawback would be if unethical people bypass your affiliate link to buy directly from the owner's site. That's the reason why it's so very important to cloak all your affiliate links. But that's the topic for another article.

Viral Marketing is really the answer for the majority of companies and products on the net today. It has a lot to do about winning the hearts and minds of your potential clients. You could say that viral marketing is the word-of-mouth equivalent of the off-Internet marketing strategy. People like to share information about free and excellent tools to use, so it's a natural vehicle for sharing information.

Viral marketing has proven itself to be an effective and credible tool to reach your specific niche target group. Whereas the effectiveness of traditional media channels is geared to products of wide mass appeal, V.M.'s word-of-mouth strategy is a natural, legitimate way of targeting an audience specific to your needs.

The most popular form of this kind of marketing today is social networking. This is also referred to as the second generation of the World Wide Web, or Web 2.0.

In short, this kind of advertising is simply telling your friends or list about something that's usually free or very special, and then asking them to do your marketing for you by forwarding your message to their friends and associates. You can well imagine - if you do it right - how this can produce sizeable exponential growth, spreading far and wide - like a virus - so that many will hear about your product. Did you realize that every religion was spread this way? Every social change is the result of some form of viral marketing.

In conclusion, it is the holy grail of online advertising. It is the dream of every marketer to have their message forwarded to everyone in a customer's contact list. It can be a series of e-mails that incorporate a "Send to a Friend " link, a website article, or online video that you send to a friend via a provided link, etc.

Viral marketing is not about gathering links, optimizing keywords or pay-per-clicks. It's all about how the value of your product is perceived. It's about someone handing another person your words and saying, "Read this!" In other words, it's all about encouraging friends to spread the news about your product by word-of-mouth to their friends and family.

Conversion Tracking - Must for Google AdWords Optimization

Google has been ruling the online marketplace; as testified by sheer volumes of search queries processed on the search engine everyday. Almost every web business caters to this website (and its numerous features) to better its prospects of driving traffic and earning profits.

AdWords, Google's Pay per Click advertising programme, has been touted as one of the most effective and successful ones in this field. It has features that ensure ease of operations for advertisers, irrespective of their knowledge of the domain. Conversion tracking is one such feature associated with AdWords.

In lay terms, it is the process of tracking conversions that are generated through your adverts placed on Google's sponsored sections. Conversion, on its part, happens only when a visitor clicks on your ad and eventually fosters a transaction on your website. The web page that describes a call-to-action phrase and entices users to 'convert' is known as the conversion page.

Each advertiser has a different way of denoting conversions for his business. For some it could be a lead or sale; whereas, for others it could be a sign-up or page view. However, every optimiser depends on the conversion tracking service to figure out the effectiveness of keywords or adverts used in his paid search marketing campaign.

The whole process of tracking is conducted with the help of algorithms designed by the search engine itself. Every time a user clicks on your PPC ad, a cookie is placed on his computer. As soon as he reaches your conversion page, the cookie is connected to that page.

By keeping a tab on this cookie, Google manages to track the activities of the user on your site. And, as soon as he completes the required transaction, Google records a conversion. Usually, these cookies expire in 30 days' time. Therefore, as an advertiser, you have to employ sound strategies for AdWords Google optimization in order to retain users and attain a high rate of conversions within that span of time.

You can ask Google to send the conversion tracking reports of your account through email or in a printable form. The only prerequisite here is an ongoing account with AdWords.

Successful SEO Campaign - 10 Basic Thumb Rules

Search Engine Optimization is the stepping stone for developing Internet Marketing Strategies for any website. It lays the foundation for the success of web marketing and advertising for any entity. If you want to increase the online presence of your website, then SEO is the first step.

The basic performance of any successful SEO campaign can be measured by examining the ranking of the website in the Search Engine Result Pages or simply SERPs. SEO is an ever evolving and fast moving field. There are several techniques which can be followed to accomplish the task but the big challenge is to decide the techniques which should be adopted for any particular campaign to get the desired results. The best practice is to do proper planning before proceeding with the SEO process and adopt a combination of the most suitable techniques which depends entirely on the website theme and goals. The success depends upon how intelligently you use that technique.

The new and evolving trends are always good to try and experiment but don't forget to implement the basics of SEO. There are 10 basic thumb rules, which, according to me should always be followed to create a solid foundation. These are:

1. Unique Titles and Meta Tags: All the pages should contain unique and descriptive titles and meta tags.

2. Original Content: There is a proverb which is very famous in SEO fraternity that content is king. So always put unique, high quality and informative content on your website.

3. Quality Link Backs: Get quality back links for your website. Don't run for junk, high in quantity links.

4. Ethical Approach: Don't try to fool the Search Engines. Always adopt the ethical approach to optimize your website. It may take some time to show in the SERPs, but believe me the results will be long lasting.

5. Website Architecture: Have a proper architecture and navigation for your website. It helps the Search Engine spiders to do deep crawling of the site.

6. No Unnecessary Code: Remove all the junk or unnecessary code from the site. Make it a neat and clean website.

7. XML Sitemaps: Always create and submit xml sitemaps at regular intervals for proper indexing of the website.

8. No Broken Links: Check and remove all the broken or not found links from your website at regular intervals.

9. Regular Updations: Search engines love the websites which have something new to offer to the visitors. They do not like dead sites. Update your website regularly with fresh and original content.

10. Be Consistent: Consistency is the key to success. So keep on working on your SEO project to reap the benefits.

The 10 points mentioned above are the basic SEO ranking factors and if followed with proper planning, show the sure shot success path to a successful SEO campaign.

Best High Ticket Marketing - Latest 6 Steps to Excel at High Ticket Marketing

If you aim to sell more high ticket products over the internet, you must utilize these powerful marketing and advertising tools that are guaranteed to reach your target audience without spending too much on advertising cost:

1. Article marketing. The process of writing and distributing your articles can make wonders on your sales. Currently, this is one of the most powerful marketing tools that can create product awareness, drive quality traffic to your website, pull up your search engine ranking, establish and strengthen your credibility online which can help improve your sales potential and revenue.

2. Search engine marketing. As search engines remain to be the best sources of traffic, you must learn how to please them to make your website or your ads highly visible on relevant searches. Optimize your website's content and use popular keywords and key phrases on your ads.

3. Drive traffic to your website. Use traffic-generating tools to increase your page views. As you know, the more traffic going to your website, the more chances of making a sale. Utilize SEO, link building, forum posting, article marketing.

4. Email marketing. Through the use of your autoresponders, you can send email ads and newsletters to your potential customers to communicate the benefits and features of your products. To succeed in this technique, you must learn how to create compelling email messages that doesn't sound spam if you don't want them to be ignored by your target readers.

5. Build and continuously expand your mailing list. Entice more people to join your e-mail marketing list through the use of squeeze pages, opt-in forms, and by giving away freebies like ebooks, ecourses, vouchers, and discounts.

6. Blog marketing. Talk about your products through a blog where you can post product comparison and recommendation. You can also use this as an avenue where you can maintain an ongoing dialogue with you potential clients who might have concerns or questions about your offerings.

Use Affiliate Website Marketing to Overcome Latest Google Rules

Google's recent change in rules about destination URLs has dealt a blow to many affiliates working on a tight budget. The solution is to use affiliate web site marketing, which is a proven way of making money as an affiliate.

The problem with the new rules is that Google has always allowed any URL to be used once only in adverts for a specific keyword. So, if your merchant is already using his own website URL to advertise, and most do, you can't use it as well. The alternative has been to use a cloaked URL from tinyurl or another provider. Under the new rules, that won't work any more.

Drive traffic to your own website

Instead, the answer is to set up your own website, and drive traffic to that website either to send them to the merchant, or to get them to sign up for your list, so they become your customers, and you can then sell them lots of other products. This is the best solution.

To get these people to sign up you need a free report that is related to the product you are marketing. Then, you can send them a series of emails promoting your products. After they sign up, they go to your page advertising the original product.

An alternative approach is to just provide reviews of all the products in a sector, or at least the leading ones, and then to select one as the best. You then suggest they visit that site.

Will redirection work now?

Many affiliates were using redirect pages or urls to avoid Google's rule about a URL appearing only once in a series of adverts for a keyword. That won't wor3k any more, and even if it did, it would be an unwise approach.

The best solution is to use affiliate web site marketing to promote these products, and then send them to the merchant. You will find plenty of free redirection scripts on the web so you can do this